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Bill Murray Stars in Rivian's Groundhog Day-Inspired Ad

Original: bill murray

Bill Murray is back in the spotlight as the face of Rivian's new advert, which reimagines his iconic 1993 film Groundhog Day with the electric truck maker's vehicles. The spot is drawing wide attention for its nostalgic nod to the movie and is being read as a direct challenge to Tesla in the electric vehicle market.

Why now: Rivian has just released a high-profile advert starring Bill Murray that plays on his most famous film, sparking fresh buzz around both the actor and the brand.

Bill MurrayRivianTeslaGroundhog Day

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