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Bill Murray Stars in Rivian's Groundhog Day-Inspired Ad
Original: bill murray
Bill Murray is back in the spotlight as the face of Rivian's new advert, which reimagines his iconic 1993 film Groundhog Day with the electric truck maker's vehicles. The spot is drawing wide attention for its nostalgic nod to the movie and is being read as a direct challenge to Tesla in the electric vehicle market.
Why now: Rivian has just released a high-profile advert starring Bill Murray that plays on his most famous film, sparking fresh buzz around both the actor and the brand.
Bill MurrayRivianTeslaGroundhog Day
Evidence
- ‘A Course Called Ireland’ review: Bill Murray’s shambolic golf trip around Ireland wastes our time and his talents · Irish Independent
- Actor Bill Murray tees off on Irish adventure in new series · The Journal
- “I get abused by caddies”: Comedy legend Bill Murray hits Ireland for wild road trip · Belfast News Letter
- Bill Murray's TV tour goes to Cork golf course · echo live
- Rivian’s Rad Reinterpretation of an Iconic Movie Car Just Put Tesla on Notice · Gear Patrol
Elsewhere
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