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MrBeast spends millions reverse engineering platform algorithms

Original: MrBeast 'spends millions reverse engineering the algorithms on each platform'

YouTube star MrBeast told billionaire investor Mark Cuban that he spends millions of dollars reverse engineering the recommendation algorithms of each platform so he never runs out of ideas for content. The revelation offers a rare look at the analytical, data-driven operation behind his hugely successful videos, and is drawing attention to how systematically top creators study the systems that decide what audiences see.

Why now: Comments from MrBeast about systematically decoding platform algorithms are newly circulating and spark debate about how online attention is engineered.

MrBeastMark CubanYouTube

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