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MrBeast spends millions reverse engineering platform algorithms

Original: MrBeast 'spends millions reverse engineering the algorithms on each platform'

YouTube star MrBeast told billionaire investor Mark Cuban that he spends millions of dollars reverse engineering the recommendation algorithms of each social media platform, so his team never runs out of ideas for content that performs well. The revelation has drawn attention as a rare look at how much data-driven planning sits behind the world's biggest online videos.

Why now: Mark Cuban publicly shared details of the conversation, prompting fresh discussion about how much of viral success is systematic engineering rather than luck.

MrBeastMark CubanYouTube

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