✉news CultureGaming first seen 22 h ago, last 14 h ago, peak #6
EU Cracks Down on Video Game Microtransactions
Original: EU Declares War on Tricky Video Game Microtransactions: Ubisoft and Activision Under Scrutiny
The European Union is reportedly taking aim at predatory microtransaction practices in video games, with Ubisoft and Activision named as publishers under scrutiny. The move signals growing regulatory pressure on the gaming industry over in-game purchases, loot boxes and monetization tactics that critics say exploit players, particularly younger audiences.
Why now: Regulators moving against aggressive monetization in major games affects millions of players and the industry's business models.
European UnionUbisoftActivision
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- EU Declares War on Tricky Video Game Microtransactions: Ubisoft and Activision Under Scrutiny · iXBT.games
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