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McDonald's launches three new chicken burgers in Japan

Original: マクドナルド メニュー

McDonald's Japan is strengthening its chicken burger lineup with three new menu items, intensifying what Japanese media are calling a "chicken war" with KFC. The fried chicken chain is responding by revamping its cooking method for the first time in 43 years. Japanese news outlets are covering the head-to-head competition between the two fast food giants over chicken products.

Why now: The simultaneous menu offensives by McDonald's and KFC in Japan are drawing attention to the escalating competition in fast food chicken.

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Evidence

• 鶏肉戦争 マックがチキンバーガー強化、新商品3種投入 KFCは43年ぶり製法刷新 · テレ朝NEWS

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