GgoogleJP first seen 21 h ago, last 21 h ago, peak #1

McDonald's launches three new chicken burgers in Japan

Original: マクドナルド メニュー

McDonald's Japan is strengthening its chicken burger lineup with three new menu items, intensifying what Japanese media are calling a "chicken war" with KFC. The fried chicken chain is responding by revamping its cooking method for the first time in 43 years. Japanese news outlets are covering the head-to-head competition between the two fast food giants over chicken products.

Why now: The simultaneous menu offensives by McDonald's and KFC in Japan are drawing attention to the escalating competition in fast food chicken.

McDonald'sKFCJapan

Open on google →

Evidence

• 鶏肉戦争 マックがチキンバーガー強化、新商品3種投入 KFCは43年ぶり製法刷新 · テレ朝NEWS

API: https://socialmediatrends-api.osmike.com/v1/trends/1930487