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CeX Enlists F1 Driver Ollie Bearman for Tech Campaign
Original: Tune up your tech for less at CeX With F1s Ollie Bearman
CeX, the second-hand technology retailer, has launched a new advertising campaign fronted by Formula 1 driver Ollie Bearman, promoting the message of upgrading tech for less. The campaign is drawing significant attention, with audience engagement approaching half a million, suggesting strong interest in the pairing of a rising F1 star with the refurbished electronics brand.
Why now: Ollie Bearman's growing Formula 1 profile makes his involvement in a mainstream retail campaign newsworthy for motorsport and tech fans alike.
Evidence
- Tune up your tech for less at CeX With F1s Ollie Bearman · CeX · 519.1K
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