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Ollie Bearman fronts new CeX tech campaign
Original: Tune up your tech for less at CeX With F1s Ollie Bearman
Second-hand tech retailer CeX has launched a new advertising campaign fronted by Formula 1 driver Ollie Bearman, encouraging customers to 'tune up your tech for less'. The campaign promotes buying refurbished and pre-owned devices at lower prices, with the young British racer lending mainstream sports appeal to the budget-tech brand.
Why now: CeX is promoting its refurbished-tech offering through a high-profile F1 driver partnership.
Evidence
- Tune up your tech for less at CeX With F1s Ollie Bearman · CeX · 494.4K
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