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✉news HealthFitness first seen 5 h ago, last 54 min ago, peak #2

Fitness influencers push plant-based protein

Original: Fitness influencers make the case for plant-based protein

Fitness influencers are promoting plant-based protein as a viable alternative to animal products, arguing it can support muscle growth and athletic performance. Reporting from Yale Climate Connections frames the trend as having climate benefits as well, since plant proteins generally carry a lower environmental footprint than meat and dairy. The coverage highlights how health and environmental messaging are converging in the fitness world.

Why now: Growing interest in sustainable diets is prompting fitness figures to champion plant protein to their large audiences.

Yale Climate Connectionsfitness influencers

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