✉news LifeFood first seen 1 d ago, last 12 h ago, peak #1
New Boxed Food Brands Take Aim at Goodles' Playbook
Original: New Boxed Brands Chase Goodles’ Recipe for Disruption
A wave of new packaged food startups is copying the disruption strategy popularized by Goodles, the better-for-you mac and cheese brand. Industry coverage highlights how these boxed brands are borrowing its approach to marketing, ingredient upgrades and retail placement as they try to break into the competitive shelf-stable aisle.
Why now: Goodles' success has become a template that other packaged food startups are now trying to replicate.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1994505