✉news LifeFood first seen 7 h ago, last 3 h ago, peak #1
New Boxed Food Brands Chase Goodles' Disruption Playbook
Original: New Boxed Brands Chase Goodles’ Recipe for Disruption
Goodles, the better-for-you boxed pasta brand, is prompting a wave of new packaged food startups trying to replicate its disruptive approach to shelf-stable staples. Industry coverage highlights how newer brands are borrowing its recipe of playful branding, nutritional upgrades and celebrity involvement to shake up traditionally stale grocery categories.
Why now: Goodles' success has become a template that new boxed food startups are openly trying to copy.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1994505