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Fox Entertainment Partners with Kevin Hart's Hartbeat for Vertical Dramas
Original: Fox Entertainment, Kevin Hart’s Hartbeat Sign Vertical Drama Deal
Fox Entertainment and Kevin Hart's production company Hartbeat have signed a deal to produce vertical dramas, the short-form, mobile-first scripted series format. The agreement gives Fox a foothold in the fast-growing vertical video market, while Hartbeat expands its television footprint beyond comedy and film through a partnership with a major broadcast studio.
Why now: Major studios are racing to invest in vertical, mobile-first drama formats, and this is a notable new partnership in that space.
Fox EntertainmentKevin HartHartbeat
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Evidence
- Fox Entertainment, Kevin Hart’s Hartbeat Sign Vertical Drama Deal · The Hollywood Reporter
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