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Fox Entertainment Partners with Kevin Hart's Hartbeat for Vertical Dramas

Original: Fox Entertainment, Kevin Hart’s Hartbeat Sign Vertical Drama Deal

Fox Entertainment has signed a deal with Hartbeat, the production company founded by comedian Kevin Hart, to develop vertical dramas — short-format series designed for mobile-first, vertical-screen viewing. The partnership signals Fox's push into the fast-growing vertical drama market, joining a wave of media companies investing in bite-sized scripted content aimed at smartphone audiences.

Why now: Vertical dramas are one of the fastest-growing entertainment formats, and a major studio tying up with a star like Kevin Hart draws industry attention

Fox EntertainmentKevin HartHartbeat

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