Mmastodon CultureTelevision first seen 21 h ago, last 21 h ago, peak #4
Nippon TV, TBS and Fuji TV to launch joint ad venture
Original: https://www. wacoca.com/media/790716/ 日本テレビ・TBS・フジの3社がテレビ広告取引基盤「Ad Reach MAX」を担う新会社を設立へ（Web担当者Forum） – Yahoo!ニュース # tele
Three of Japan's major commercial broadcasters, Nippon TV, TBS and Fuji TV, are set to establish a new company to operate Ad Reach MAX, a shared platform for trading television advertising. The move would let the networks combine their ad inventory on a common transaction base, a step toward streamlining TV ad sales as digital advertising competition grows.
Why now: A rare joint venture among Japan's biggest broadcasters signals a major shift in the television advertising market.
Nippon TVTBSFuji TVAd Reach MAX
Evidence
- https://www. wacoca.com/media/790716/ 日本テレビ・TBS・フジの3社がテレビ広告取引基盤「Ad Reach MAX」を担う新会社を設立へ（Web担当者Forum） – Yahoo!ニュース # television # tv # TVPrograms # テレビ # テレビ番組 · media@wakoka.com · 1
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