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MSCHF and Lexus unveil MOTOMORPHOSIS art project
Original: MOTOMORPHOSIS: MSCHF and Lexus explore what happens when a car stops being a car
Art collective MSCHF has partnered with Lexus on a project called MOTOMORPHOSIS, exploring what happens when a car stops being a car. The collaboration reimagines the automobile as something beyond its conventional form, continuing Lexus's pattern of working with unconventional creative partners. Details of the project remain limited to the initial announcement, but the pairing of the provocative collective with a mainstream automaker has drawn attention in design and automotive circles.
Why now: The unexpected collaboration between a subversive art collective and a major carmaker is generating curiosity in design and auto media.
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