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Bears and Hallmark hold premiere for holiday romance film
Original: Bears, Hallmark put on 'Holiday Touchdown: A Bears Love Story' premiere events
The Chicago Bears partnered with Hallmark to stage premiere events for 'Holiday Touchdown: A Bears Love Story,' a holiday romance film centered on the team. The collaboration pairs the NFL franchise with the network known for its Christmas movies, and the events mark the film's official rollout ahead of the holiday season.
Why now: The unusual partnership between an NFL team and Hallmark for a holiday movie is drawing attention ahead of the Christmas season.
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