✉news CultureFilm first seen 17 h ago, last 2 h ago, peak #1
Bears and Hallmark premiere 'Holiday Touchdown: A Bears Love Story'
Original: Bears, Hallmark put on 'Holiday Touchdown: A Bears Love Story' premiere events
The Chicago Bears partnered with Hallmark to host premiere events for 'Holiday Touchdown: A Bears Love Story,' a holiday film centered on the team. The collaboration marks another step in the growing trend of sports franchises teaming up with entertainment brands for original movie projects, blending football fandom with seasonal romance programming.
Why now: The unusual pairing of an NFL team with Hallmark's holiday movie brand is drawing attention.
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