✉news HealthFitness first seen 11 h ago, last 59 min ago, peak #12
Planet Fitness launches new campaign against 'gymtimidation'
Original: Planet Fitness takes aim at ‘gymtimidation’ in latest integrated campaign via Engine
Planet Fitness has rolled out a new integrated advertising campaign created with agency Engine, aimed at 'gymtimidation' — the intimidation people feel when entering a gym. The company, which has long branded itself as a 'Judgement Free Zone', is using the push to position its clubs as welcoming spaces for first-time and casual gym-goers rather than seasoned lifters.
Why now: It is a new major brand campaign from one of the largest gym chains, playing on a widely relatable feeling of gym anxiety.
Rank over time, top of the chart is #1. 9 snapshots from 11 h ago to 59 min ago.
Evidence
- Planet Fitness takes aim at ‘gymtimidation’ in latest integrated campaign via Engine · Campaign Brief
API: https://socialmediatrends-api.osmike.com/v1/trends/2788345