✉news HealthFitness first seen 12 h ago, last 36 min ago, peak #12
Planet Fitness launches new campaign against 'gymtimidation'
Original: Planet Fitness takes aim at ‘gymtimidation’ in latest integrated campaign via Engine
Planet Fitness has launched a new integrated marketing campaign, created with agency Engine, targeting what it calls 'gymtimidation' — the intimidation many people feel when entering a gym. The campaign promotes the chain's Judgement Free Zone positioning, aimed at first-time and casual gym-goers, as the brand continues building its image as an accessible, beginner-friendly fitness option.
Why now: Planet Fitness has released a new advertising campaign and industry coverage of the creative work is drawing attention.
Evidence
- Planet Fitness takes aim at ‘gymtimidation’ in latest integrated campaign via Engine · Campaign Brief
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