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Yhn BusinessRetail first seen 3 d ago, last 1 h ago, peak #8

US retailers turn to AI pricing, shoppers uneasy

Original: Consumer apprehension grows as US retailers adopt AI-assisted pricing tools

US retailers are increasingly adopting AI-assisted pricing tools that adjust prices dynamically based on customer data and market conditions, and consumers are growing wary. Shoppers worry the technology could lead to personalized or fluctuating prices that are hard to compare or trust, renewing debate over transparency and fairness in retail pricing.

Why now: Reports that major retailers are deploying AI-driven dynamic pricing have sparked consumer concerns about fairness and privacy.

US retailersAssociated Press

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