Mmastodon BusinessBanking first seen 15 h ago, last 35 min ago, peak #5

Fifth Third Launches 'Innovation Banking' Combining Newline and Comerica

Original: Inside Fifth Third's 'innovation economy' ambitions Fifth Third is bringing together its embedded banking platform Newli

Fifth Third is rolling out a new offering called Innovation Banking, bringing together its embedded banking platform Newline with Comerica's venture banking business following its acquisition of Comerica. The move signals the bank's ambition to deepen its foothold in the 'innovation economy', targeting startups and venture-backed companies with combined payments and lending capabilities.

Why now: Fifth Third's merger with Comerica is prompting consolidation of the two banks' businesses, and observers are watching how its venture and embedded banking strategies are being reshaped.

Fifth Third BancorpComericaNewline

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Evidence

• Inside Fifth Third's 'innovation economy' ambitions Fifth Third is bringing together its embedded banking platform Newline and Comerica's venture banking business for a new offering called Innovation Banking. https://www. americanbanker.com/payments/ne… · AlexJimenez@mas.to · 1

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