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GgoogleGB first seen 22 d ago, last 4 d ago, peak #1

Call of Duty turns London billboard into Korean street

Original: activision

Activision is drawing attention with a Call of Duty billboard in London that recreates a Korean street scene, a stunt covered by marketing press. The installation is being discussed as an example of how game publishers use elaborate out-of-home advertising to promote major releases, with the campaign also generating interest in France.

Why now: Activision's eye-catching immersive billboard stunt for Call of Duty is being shared as a standout marketing campaign.

ActivisionCall of DutyLondon

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