GgoogleJP first seen 8 h ago, last 8 h ago, peak #2

Yomiuri TV explains lasting appeal of Birdman Contest

Original: 鳥人間コンテスト選手権大会

Yomiuri Television has outlined why long-running programmes including the Birdman Rally (Torininja Contest), 'Kenmin Show' and 'Best Hit Kayosai' remain popular decades after launch, describing the systems it uses to build devoted audiences. The company also discussed its strategy of toning down Ryosuke Yamada's idol-style image. The comments come as the Birdman Contest, the annual human-powered flying competition held over Lake Biwa, continues to draw attention in Japan.

Why now: Renewed interest in the Birdman Contest after Yomiuri TV publicly explained how it keeps its veteran shows popular.

Yomiuri TelevisionBirdman RallyKenmin ShowBest Hit KayosaiRyosuke Yamada

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• 『ケンミンSHOW』『鳥人間』『ベストヒット歌謡祭』『コナン』が長く愛される理由――読売テレビが明かす“熱狂”を育てる仕組み 山田涼介の“キラキラ”封印戦略も (2026年10月24日掲載) · ライブドアニュース

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