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Yomiuri TV explains lasting appeal of Birdman Contest

Original: 鳥人間コンテスト選手権大会

Yomiuri Television has outlined why long-running programmes including the Birdman Rally (Torininja Contest), 'Kenmin Show' and 'Best Hit Kayosai' remain popular decades after launch, describing the systems it uses to build devoted audiences. The company also discussed its strategy of toning down Ryosuke Yamada's idol-style image. The comments come as the Birdman Contest, the annual human-powered flying competition held over Lake Biwa, continues to draw attention in Japan.

Why now: Renewed interest in the Birdman Contest after Yomiuri TV publicly explained how it keeps its veteran shows popular.

Yomiuri Television Birdman Rally Kenmin Show Best Hit Kayosai Ryosuke Yamada

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