✉news LifeFood first seen 7 h ago, last 1 h ago, peak #17
Tini Younger bets a cookbook can reach kitchen-shy Gen Z
Original: At 24, Tini Younger is one of the biggest food influencers on TikTok. Her new challenge: Selling a cookbook to young people with scant connection to the kitchen.
Tini Younger, 24, already ranks among the biggest food influencers on TikTok. Her next move is publishing a cookbook aimed at young people who have little experience cooking. The challenge: converting her massive social following into book buyers among an audience with scant connection to the kitchen, a test of whether influencer fame can translate into traditional cookbook sales.
Why now: Her new cookbook raises the question of whether social media fame can get young non-cooks to buy and use recipes.
Rank over time, top of the chart is #1. 6 snapshots from 7 h ago to 1 h ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/3882168