GgoogleGB first seen 2 d ago, last 2 d ago, peak #4
Toblerone Maker Sues UK Startup Over Vegan Lookalike Bar
Original: toblerone shape trademark dispute
Mondelēz, the company behind Toblerone, is suing a UK startup that produces a vegan chocolate bar shaped like the iconic Swiss treat. The maker of the distinctive triangular bar says the startup's product copies its protected trade dress and could confuse consumers. The case adds to Toblerone's long history of legal battles over its shape, including a 2016 dispute over Euromonitor's depiction of the bar in advertising.
Why now: The dispute revives a high-profile legal fight over whether Toblerone's distinctive triangle shape can be protected, and it touches on growing competition in the vegan chocolate market.
Rank over time, top of the chart is #1. 2 snapshots from 2 d ago to 2 d ago.
Evidence
- Toblerone Maker Sues UK Startup Over Lookalike Bar for Vegans · Bloomberg.com
API: https://socialmediatrends-api.osmike.com/v1/trends/4137353