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✉news BusinessReal Estate first seen 3 d ago, last 2 d ago, peak #18

Brokers get a winter selling pitch for hesitant buyers

Original: Brokers have a winter selling point for hesitant buyers, economist says

An economist says brokers have a new argument to win over buyers who are hesitant to purchase a home this winter. The claim is drawing attention in real estate circles, with brokers reportedly encouraged to lean on current winter market conditions as a selling point when addressing prospective buyers' doubts about purchasing now.

Why now: Winter is typically a slow season for home sales, so a fresh pitch to overcome buyer hesitation is timely for agents and buyers weighing a purchase.

Mortgage Professional America

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