✉news BusinessReal Estate first seen 3 d ago, last 3 d ago, peak #18
Brokers get a winter selling pitch for hesitant buyers
Original: Brokers have a winter selling point for hesitant buyers, economist says
An economist says brokers have a new argument to win over buyers who are hesitant to purchase a home this winter. The claim is drawing attention in real estate circles, with brokers reportedly encouraged to lean on current winter market conditions as a selling point when addressing prospective buyers' doubts about purchasing now.
Why now: Winter is typically a slow season for home sales, so a fresh pitch to overcome buyer hesitation is timely for agents and buyers weighing a purchase.
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Evidence
- Brokers have a winter selling point for hesitant buyers, economist says · Mortgage Professional America
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