GgoogleJP first seen 3 d ago, last 3 d ago, peak #1

NMB48 members promote New Year's postcards in Kyoto

Original: 年賀はがき

Members of the idol group NMB48, dressed in furisode kimono, appeared in Kyoto to promote nenga hagaki, Japan's New Year's greeting postcards, according to the Yomiuri Shimbun. A maiko joined the event, offering the traditional greeting. The promotion comes as the year-end season begins, when people across Japan prepare to send New Year's cards to family and friends.

Why now: New Year's greeting postcards go on sale around this time of year, drawing seasonal attention in Japan

NMB48Kyotonenga hagaki (New Year's postcards)Yomiuri Shimbun

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Evidence

• 年賀状の絵柄もアップデート　来年の干支は「未」　毛糸で編み物からマフラー完成、羊毛フェルトに · ｄメニューニュース
• 京都市：振り袖姿のＮＭＢ４８メンバーが年賀はがきをＰＲ…舞妓は「今年もおたの申します」 · 読売新聞

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