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Cybertruck compared to Ford Edsel's famous launch failure

Original: It’s interesting how similarly the # Cybertruck performed compared to the FORD EDSEL, the most famous big-launch failure

Tesla's Cybertruck is being compared to the Ford Edsel, often cited as the most famous big-launch failure in automotive history. The Edsel sold just over 118,000 units across three years before Ford pulled the plug, and critics say the Cybertruck's sales trajectory has followed a strikingly similar path. The comparison is drawing attention as the stainless-steel pickup continues to underperform expectations despite years of hype before its release.

Why now: Ongoing weak Cybertruck sales have revived comparisons to the Edsel, the emblematic case of a hyped vehicle launch that flopped.

TeslaCybertruckFordEdsel

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Evidence

• It’s interesting how similarly the # Cybertruck performed compared to the FORD EDSEL, the most famous big-launch failure in # cars history. The Ford Edsel sold for three years for grand total of more than 118k units ( http:// edsel.net/production.html ). The Cybertruck also… · drahardja@sfba.social · 12

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