GgoogleCA first seen 2 h ago, last 11 min ago, peak #1

Snickers launches interactive Twitch campaign targeting moderation trolls

Original: twitch

Snickers has launched a new interactive mechanic on Twitch aimed at curbing moderation trolls in livestream chats. The campaign is drawing attention as brands experiment more with Twitch beyond traditional advertising, and as the platform itself trends across the US, Canada, the UK, France and Italy. Reactions online focus on whether branded tools can actually help streamers manage abusive chat behaviour.

Why now: Twitch is trending in multiple countries alongside news of Snickers' unusual interactive campaign on the platform.

SnickersTwitch

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Rank over time, top of the chart is #1. 2 snapshots from 26 min ago to 11 min ago.

Evidence

• Snickers Launches Interactive Twitch Mechanic to Curb Moderation Trolls · SuaraGarut.ID

Elsewhere

• GgoogleGB #8 · 1 h ago
• GgoogleFR #9 · 2 h ago
• GgoogleUS #7 · 5 h ago
• GgoogleIT #9 · 8 h ago
• GgoogleJP #10 · 2 d ago
• GgoogleES #9 · 3 d ago

API: https://socialmediatrends-api.osmike.com/v1/trends/560786