GgoogleCA first seen 10 h ago, last 6 h ago, peak #1

Snickers launches Twitch mechanic to curb moderation trolls

Original: twitch

Snickers has launched an interactive mechanic on Twitch aimed at curbing moderation trolls, turning stream chat moderation into part of a marketing campaign. The stunt, reported by Indonesian outlet SuaraGarut.ID, has helped push Twitch into trending lists across the US, UK, France, Italy and Canada, with thousands of people searching for the streaming platform and the unusual brand tie-in.

Why now: A novel Snickers campaign on Twitch, plus the platform's simultaneous trending status in multiple countries, is drawing widespread attention.

SnickersTwitch

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Rank over time, top of the chart is #1. 16 snapshots from 10 h ago to 6 h ago.

Evidence

• Snickers Launches Interactive Twitch Mechanic to Curb Moderation Trolls · SuaraGarut.ID

Elsewhere

• GgoogleGB #8 · 9 h ago
• GgoogleFR #9 · 10 h ago
• GgoogleUS #7 · 13 h ago
• GgoogleIT #9 · 16 h ago
• GgoogleJP #10 · 3 d ago
• GgoogleES #9 · 3 d ago

API: https://socialmediatrends-api.osmike.com/v1/trends/560786