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✉news BusinessBusiness first seen 4 h ago, last 29 min ago, peak #2

Financial astrology thrives as a serious business in India

Original: Financial astrology is a serious business in India

Financial astrology — using planetary movements and horoscopes to guide investment decisions — has grown into a genuine industry in India, with astrologers advising investors and traders on when to buy stocks, gold or property. The practice reflects a broader cultural comfort with astrology in Indian financial life, and observers note the sector's commercial scale even as mainstream economists remain skeptical of its predictive value.

Why now: Fresh reporting has drawn attention to the unexpected scale and legitimacy of astrology in India's financial world

IndiaThe Economist

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