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Michael Kassan Backs $80M Startup OptimizeGEO

Original: Michael Kassan Invests in $80M Startup OptimizeGEO

Media industry veteran Michael Kassan has invested in OptimizeGEO, an $80 million startup. The company operates in the generative engine optimization space, helping brands improve visibility in AI-driven search results. Kassan, founder of MediaLink and a longtime advertising power broker, has a track record of backing influential ventures in the media and marketing ecosystem.

Why now: Kassan's track record makes his endorsement of a new advertising-tech startup notable to the media and marketing industry

Michael KassanOptimizeGEOAdweek

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• Michael Kassan Invests in $80M Startup OptimizeGEO · ADWEEK
• Michael Kassan Invests in $80M Startup OptimizeGEO · ADWEEK

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