✉news BusinessReal Estate first seen 1 d ago, last 7 h ago, peak #11
Jason Abrams: High rates are changing who agents should chase
Real estate commentator Jason Abrams argues that elevated mortgage rates are reshaping which clients real estate agents should target. Writing in HousingWire, he suggests the traditional focus on typical buyers is less effective in the current market, and agents should adapt their prospecting to segments better positioned to transact despite high borrowing costs. The piece feeds a wider industry debate about how agents survive a slowed housing market.
Why now: High mortgage rates are squeezing agent business models, prompting debate on new client strategies
Evidence
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