✉news BusinessReal Estate first seen 16 h ago, last 2 min ago, peak #11
Jason Abrams: High rates are changing who agents should chase
Real estate figure Jason Abrams argues that elevated mortgage rates are reshaping which clients real estate agents should target. With fewer homeowners willing to give up low locked-in rates, he suggests agents need to rethink their ideal prospects. The commentary comes as the housing industry continues to grapple with affordability and slow transaction volumes caused by high borrowing costs.
Why now: Persistent high mortgage rates are forcing real estate professionals to rethink their business strategies.
Evidence
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