✉news BusinessRetail first seen 17 h ago, last 7 h ago, peak #17
Nearly half of grocers underusing retail media, study finds
Original: Almost half of grocers are underutilizing retail media: study
A new study finds that almost half of grocery retailers are not making full use of retail media, the advertising business built on shopper data and store networks. The finding suggests many grocers are missing out on a fast-growing revenue stream as brands shift budgets toward retail media networks, leaving an opening for competitors who invest more aggressively.
Why now: Retail media is one of the fastest-growing advertising channels, so evidence that many grocers are lagging draws industry attention.
Evidence
- Almost half of grocers are underutilizing retail media: study · supermarketnews.com
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