✉news BusinessRetail first seen 12 h ago, last 2 h ago, peak #17
Study finds nearly half of grocers underuse retail media
Original: Almost half of grocers are underutilizing retail media: study
A new study finds that almost half of grocery retailers are not making full use of retail media, the advertising revenue stream run on retailers' own channels and shopper data. The findings suggest many grocers are leaving potential income on the table as retail media becomes one of the fastest-growing areas of digital advertising.
Why now: Retail media is a fast-growing revenue opportunity, and the finding that many grocers lag in exploiting it is striking for the industry.
Rank over time, top of the chart is #1. 5 snapshots from 12 h ago to 2 h ago.
Evidence
- Almost half of grocers are underutilizing retail media: study · supermarketnews.com
API: https://socialmediatrends-api.osmike.com/v1/trends/649015