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Climate Change Gets a Rebrand
Original: A Climate Change Rebrand
The New York Times reports that climate change is being given a rebrand, examining how the language used to describe the crisis is shifting. The piece looks at the terms advocates, scientists and communicators are choosing instead of familiar phrases, and what that change in vocabulary says about how the issue is being framed for the public.
Why now: Debate over how framing and wording of climate change shapes public engagement.
Evidence
- A Climate Change Rebrand · The New York Times
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