✉news SportFootball first seen 5 h ago, last 2 min ago, peak #1
YouTube expects NFL to break up Sunday Ticket in next media deals
Original: YouTube believes NFL could "deconstruct" Sunday Ticket in next broadcast deals
YouTube executives said they believe the NFL could "deconstruct" Sunday Ticket, splitting the out-of-market game package into smaller offerings, when the league negotiates its next round of broadcast agreements. YouTube currently holds the package, paying roughly $2 billion a year since 2023. The comments suggest league and streaming partners see the traditional all-games bundle as unlikely to survive future rights talks.
Why now: Ongoing NFL media rights speculation makes the future of the expensive Sunday Ticket package a talking point.
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