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Shein opens first permanent shop in Paris department store
Original: China's online retail giant Shein opens its first permanent shop at Paris department store
Chinese online retail giant Shein has opened its first permanent shop inside a Paris department store, marking a shift from its online-only model to physical retail in Europe. The move is drawing attention as the fast-fashion brand expands globally while facing scrutiny from regulators and criticism from some French politicians over its labor practices and environmental impact.
Why now: Shein's expansion into physical retail in Europe marks a notable milestone for the fast-fashion giant amid ongoing controversy in France.
Evidence
- China's online retail giant Shein opens its first permanent shop at Paris department store · The Daily News | Texas' Oldest Newspaper
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