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✉news BusinessRetail first seen 14 h ago, last 9 h ago, peak #18

Shein opens first permanent shop in Paris department store

Original: China's online retail giant Shein opens its first permanent shop at Paris department store

Chinese online retail giant Shein has opened its first permanent shop inside a Paris department store, marking a shift from its online-only model to physical retail in Europe. The move is drawing attention as the fast-fashion brand expands globally while facing scrutiny from regulators and criticism from some French politicians over its labor practices and environmental impact.

Why now: Shein's expansion into physical retail in Europe marks a notable milestone for the fast-fashion giant amid ongoing controversy in France.

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Rank over time, top of the chart is #1. 5 snapshots from 14 h ago to 9 h ago.

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API: https://socialmediatrends-api.osmike.com/v1/trends/914205