✉news BusinessRetail first seen 1 d ago, last 18 h ago, peak #4
J Balvin x Air Jordan 4 'Lemonade' Sells Out Below Retail
Original: J Balvin x Air Jordan 4 'Lemonade': Sold Out, Croc-Textured & Below Retail
The J Balvin collaboration with Air Jordan, the 'Lemonade' Air Jordan 4 featuring a croc-textured upper, has sold out. Notably, resale prices are reportedly falling below retail, an unusual turn for a high-profile Jordan collaboration. The sneaker's vibrant yellow colorway and the Colombian singer's third Jordan Brand partnership had drawn significant attention ahead of its release.
Why now: A celebrity sneaker collab reselling below retail is rare and notable amid the broader decline in sneaker resale prices.
J BalvinAir JordanJordan BrandNike
Rank over time, top of the chart is #1. 3 snapshots from 22 h ago to 18 h ago.
Evidence
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