✉news BusinessRetail first seen 1 d ago, last 14 h ago, peak #4

J Balvin x Air Jordan 4 'Lemonade' Sells Out Below Retail

Original: J Balvin x Air Jordan 4 'Lemonade': Sold Out, Croc-Textured & Below Retail

The J Balvin collaboration with Air Jordan, the 'Lemonade' Air Jordan 4 featuring a croc-textured upper, has sold out. Notably, resale prices are reportedly falling below retail, an unusual turn for a high-profile Jordan collaboration. The sneaker's vibrant yellow colorway and the Colombian singer's third Jordan Brand partnership had drawn significant attention ahead of its release.

Why now: A celebrity sneaker collab reselling below retail is rare and notable amid the broader decline in sneaker resale prices.

J BalvinAir JordanJordan BrandNike

Open on news →

Evidence

• J Balvin x Air Jordan 4 'Lemonade': Sold Out, Croc-Textured & Below Retail · Men's Journal

API: https://socialmediatrends-api.osmike.com/v1/trends/978912