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Gopuff Adds Common's Wine Brand to Celebrity Lineup

Original: Gopuff Adds Common’s Wine Brand to Celebrity Product Push

Gopuff has added rapper and actor Common's wine brand to its platform as part of a broader push to stock celebrity-owned products on the rapid-delivery service. The move signals continued growth in celebrity-backed consumer brands, with Gopuff positioning itself as a channel for stars looking to reach customers seeking fast delivery of food and drinks.

Why now: The pairing of a high-profile celebrity wine brand with a major rapid-delivery platform reflects growing celebrity interest in consumer product ventures.

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