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Gopuff Adds Common's Wine Brand to Celebrity Product Push

Original: Gopuff Adds Common’s Wine Brand to Celebrity Product Push

Delivery platform Gopuff has added Rapper and actor Common's wine brand to its catalog as part of a broader push to stock celebrity-owned products. The move expands the company's assortment of celebrity brands available for rapid delivery, though further details about the partnership and rollout were not provided.

Why now: Celebrity-backed consumer brands are attracting retail partnerships, and a major rapper's wine landing on a delivery platform is fresh news in that trend.

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