✉news LifeParenting first seen 4 h ago, last 15 min ago, peak #5

Pampers revamps wipes using parent feedback with Iliza Shlesinger

Original: Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger

Procter & Gamble announced that Pampers has redesigned its baby wipes based on direct feedback from parents, enlisting comedian Iliza Shlesinger to help promote the changes. The company says the improved wipes reflect what families said they wanted in everyday changing routines.

Why now: P&G is publicizing the product update and its celebrity partnership with Iliza Shlesinger.

PampersProcter & GambleIliza Shlesinger

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• Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger · Procter & Gamble

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