✉news LifeParenting first seen 15 h ago, last 5 h ago, peak #5

Pampers revamps baby wipes after parent feedback, with Iliza Shlesinger

Original: Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger

Pampers, the Procter & Gamble diaper and wipes brand, has announced improvements to its baby wipes based directly on parent feedback, partnering with comedian Iliza Shlesinger to promote the update. The campaign frames the changes as a response to what parents said they wanted, and Shlesinger is lending her comedic voice to communicate the message to families.

Why now: The brand is publicising a product refresh backed by a celebrity partnership, drawing attention from parents and marketing watchers.

PampersProcter & GambleIliza Shlesinger

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• Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger · Procter & Gamble

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