✉news LifeParenting first seen 9 h ago, last 2 h ago, peak #5

Pampers revamps wipes using parent feedback with Iliza Shlesinger

Original: Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger

Procter & Gamble's Pampers brand has announced an improved baby wipes experience developed from parent feedback, with comedian Iliza Shlesinger helping communicate the changes. The campaign frames the update as a direct response to what parents said they wanted from wipes. Details on the specific product improvements have not been widely detailed.

Why now: Pampers is promoting a new wipes campaign featuring comedian Iliza Shlesinger, drawing attention from parenting audiences.

PampersProcter & GambleIliza Shlesinger

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• Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger · Procter & Gamble

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